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Archive: Mar 12, 2018, 12:00 AM

News stories and new developments

Latest Trends in the Snowsports Industry
Latest Trends in the Snowsports Industry

Posted 8 years ago

The mountain marketing mojo is all about Millennials these days. How many of them will ski? How often? Will it be enough to fill the void as Baby Boomers hang up their skis? Research has already shown that it takes two Millennials to fill Baby Boomers’ boots, so the pressure is on to make ski resorts irresistible to the 20-36 age group

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A mix of sun and cloud.

Freezing level: 4300 metres.

Ridge wind light to 15 km/h.

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10:10AM 16 July, 2026

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