Category: Advice

A collection of stories from the resort

Latest Trends in the Snowsports Industry

The mountain marketing mojo is all about Millennials these days. How many of them will ski? How often? Will it be enough to fill the void as Baby Boomers hang up their skis? Research has already shown that it takes two Millennials to fill Baby Boomers’ boots, so the pressure is on to make ski resorts irresistible to the 20-36 age group

Turning Winter from Weary to Wonderful

Posted 10 months ago in Advice

Special guest blog by ski industry and tourism travel writer Louise Hudson. Here, Louise helps with some insight and a few pointers for those who are new to wintersport.