Story Ideas / Starters


an image New brand look signals change is afoot at iconic resort.

Although the resort only recently celebrated its 50th anniversary it was this fall that Panorama became a finalist for the ‘best upcoming resort’ at the industry coveted World Snow Awards. In the past several months the resort has been diligently preparing to debut something brand new for skiers and riders this season.

With $10 million dollars invested in the resort and an immense amount of work, this year is a momentous one in the resort’s history. In 2014 the Resort invested in improved infrastructure and facilities, including a new quad chairlift, a carpet/conveyor lift, state-of-the-art snowmaking technology and more than $5 million for a new Greywolf Clubhouse. A new brand identity and logo help indicate that there’s change at the resort. Panorama’s new brand reflects its fresh and innovative nature. The new tagline is “Pure Canada” and was coined to emphasize the biggest reasons why people visit -for an authentic, Canadian mountain experience. Welcoming and approachable, Panorama’s new vision echoes the attributes of a world-class resort that attracts visitors from across the globe.


an image Discovery Zone offers the beginner to intermediate skier smoothest progression possible into alpine skiing

The New Discovery Zone is an enhanced learn-to-turn area designed to fine-tune the experience for first time and beginning skiers. A brand new Doppelmayr fixed grip quad chairlift has been added at a cost of $3 million. The new Discovery Quad is the sixth chairlift in Panorama’s fleet and services terrain ideal for novice to intermediate skiers.

Further investment in the Discovery Zone included the installation of state-of-the-art snowmaking, reshaping and resculpting of trails, the addition of another carpet/conveyor style lift and a reshaped base area for easier access to the lift and terrain. This complete learning environment combined with the resort’s new Snow School programs, results in one of the best learning environments in North America. No one welcomes beginners to the slopes like Panorama as the mountain resort has launched a special Discovery Zone Pass for beginners at $19 for juniors (6-12 yrs old) and free for children (0-5 yrs old).

The new Discovery Quad also doubles as a connector for riders to travel from the base back over to Trappers Ridge, Panorama’s newest ski-in/ski-out neighborhood.


an image Alpine Canada Panorama First Resort in Canada to Host the International Paralympic World Cup Championships

Para-athletes from around the world will journey to Panorama to compete in the 2015 International Paralympic Committee (IPC) Alpine Skiing World Cup Championships that will take place from March 2 – 10, 2015. The Championships marks the end of the 2014-15 World Cup, NorAm and Europa cup season and consists of 5 races: Downhill, Super-G, Super Combined, Giant Slalom and Slalom.

Season champions will be crowned and awarded World Cup Crystal Globes at the competition that sees male and female athletes with a physical disability compete. Athletes with physical disabilities use equipment adapted to their needs including single ski, sit-ski or orthopedic aids. Skiers with blindness/visual impairment are guided through the course by sighted skiers who use voice signals to direct them.

Officially recognized as an Alpine Canada National Training Centre, the resort has hosted pre-season training for world class athletes since 1993 due to its capacity to produce optimal racing conditions early in the season. The resort will also be hosting a variety of races throughout the winter. Two other International Ski Federation (Fédération Internationale de Ski - FIS) races include the Nor-Am (December 13-20, 2014) and the Keurig Cup (December 19-23, 2014).


an image Wide skis and wide spaces. Panorama takes tree skiing to the next level.

For a third year in a row a bigger and better network of glade trails off the summit in Taynton Bowl and the Extreme Dream Zone are open to exploration. Special work crews have been improving runs and cutting new trails so that skiers of all skills can enjoy and experience Panorama Mountain Resort.

Steep, gnarly, tightly treed runs are thing of the past and the resort’s new school approach to glading has heads turning and skiers really excited. New ski technology, wide in width and rockered for float, has made it easy for skiers to enjoy the powder…until they get into tightly gladed terrain. The resort has made it more comfortable for guests to ski in gladed terrain by leaving just enough trees to help protect the snow from wind while giving the desired sensation of skiing through the woods.


an image David Gluns Historic Elkhorn Cabin reopens as resort offers snowmobile tours, slope-side hot pools, and family activities

From skiing and boarding on the mountain and bead making at Saffire in the Village to burning off extra energy on the EuroBungy, Panorama caters for all ages and interests. Guests can relax in the largest slope-side hot pools in Canada or venture a short five minutes from the Village to Toby Creek Adventures for a guided snowmobile tour to a historic mine site. After being closed for some seasons, the historical Elkhorn Cabin has reopened to offer guests a unique dining experience with local wine, cheese and craft beer to be enjoyed with spectacular views of Panorama’s Matterhorn, Mt. Nelson.


an image Brad White Panorama is one of the only resorts in Canada offering heli-skiing from its resort base

Forget skiing over existing tracks and riding chairlifts this winter and ascend the mountain with rk heliski. With 40+ years of experience, 1500 sq kilometres of terrain and 900 runs, rk heliski is a must have experience for guests seeking the ultimate powder adventure in the pristine Purcell Mountains. With daily tours and the option to set up private tours, experienced ski-guides chaperone adventure seekers through endless untracked fresh powder.


an image Kari Medig Tailored packages offer discounts to guests during weekend or weekday visits

Make it a Long Weekend Package: Guests can ski free on day three when they book for three nights lodging and a lift ticket for two days.

Third Night FREE Package: Panorama is offering a free night of lodging when guests book a stay on two midweek nights with lift tickets for three days.

Slopeside Value Package: Guests can ski and stay at the Pine Inn from $83 per person, per night. That’s only a dollar more than the price of a lift ticket at the window. Guests can enjoy ski-in ski-out access and lodging in the heart of Panorama’s nightlife, restaurants and bars.

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